Articles
Should my business be on-line?
Many small business owners still think doing business on the internet
requires employing computer programmers. Some still believe that it's
only useful selling products or services through online transactions.
That is just the tip of the iceberg.
There is more to the internet than meets the eye. It allows you to advertise
at minimal cost to a direct target market. Easily keep track of your client
purchase orders as well as keep employee records. Increase client communication
by having interactive sessions...etc. The potential is limitless.
Myths and realities
Here are some of the myth/reality statements about on-line
business:
- The software is expensive, too difficult and intimidating
- Building and maintaining a company Web site is complex and technology-intensive
- Web marketing works only in a few sectors such as computer-related
products, autos, books, music and travel
- The Internet is not secure place for using credit cards
- All the best ideas have already been done
- You need specialized employees
- Small businesses compete with large businesses/corporations
You should not be deterred by misconception. A good strategy can offer
relatively inexpensive ways to allow even the smallest enterprises to
compete with businesses of any size, anywhere in the world. The marketing
strategy is what will allow you to be seen to a huge audience of potential
clients. For instance:
- Increase sales to existing customers, use alternative means of promotion
- Lower your cost of finding new customers, employees and suppliers
- Improve your customer research dramatically
- Reduce your distribution costs
- Spend less time on banking by using the internet services offered
- Provide the most up-to-date product information to your customers/clients
- Respond more promptly to customer inquiries
Shawn A. Conway
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